Serums. Vitamins for the Skin.

I know it seems like just another step in the old skin care routine, but adding a serum to your line up can be worth it. As a liquid treatments high in concentrated ingredients, serums can treat various skin issues such as redness, fine lines, discoloration and dehydration. As a liquid, it takes only seconds to apply a quick serum and adds extra nutrients to the deepest layers of the skin.

The main reason to use a serum is to add nutrients under the skin which your moisturizer can not do. This is because facial serums contain mostly active ingredients, whereas most facial moisturizers and lotions usually contain much less. Moisturizer and lotions only affect the top layer of the skin, whereas fluid serums usually do not have emulsifiers and waxes as found in typical moisturizers. If you have oily skin like me, in the summer months you can even use the serum as the last step, forgoing moisturizer all together. Due to the high concentration of nutrients, serums are fast acting and easily absorbed into the deepest layers of the skin. A serum nourishes, enhances, and boosts the natural ability of the skin to regenerate and moisturize itself. Think of it as a multi-vitamin for your skin!

Serums can seem expensive when you look at the size of the bottle, but remember when applying a serum only a drop or two is required to cover the neck and face. Apply them after your toner and before your moisturizer. Serums can transform your complexion by providing the nutrients it needs to regenerate. Check out our line-up of serums, including Evan Healy's NEW Pomegranate Repair Serum, to see which one is right for you!